Escobar

Escobar

Exotic Coctel Y Cocina Experience to keep Pablo's legacy alive!

New social media direction that conveys a more fun, novel, and uplifted identity

Client

Esco-bar

2021

Our Role

Social Media

Character Design

Credits

Pablo

More fun, novel, and uplifted identity

SWOT handled the 2D character design and the new social media direction that conveys a more fun, novel, and uplifted identity that targets a new audience and reminds the loyal customers that this brand is full of surprises.

Escobar

Pablo is used for diverse content

Through the use of a new character that is unique we allowed the brand to adopt a new persona that talks to many people and starts conversations through engagement. Pablo is used for diverse content through the feed and stands out where ever he is placed.

Voula