Escobar

Escobar

Exotic Coctel Y Cocina Experience to keep Pablo's legacy alive!

New social media direction that conveys a more fun, novel, and uplifted identity

Client

Esco-bar

2021

Our Role

Social Media

Character Design

Credits

Pablo

Escobar

More fun, novel, and uplifted identity

SWOT handled the 2D character design and the new social media direction that conveys a more fun, novel, and uplifted identity that targets a new audience and reminds the loyal customers that this brand is full of surprises.

Escobar

Pablo is used for diverse content

Through the use of a new character that is unique we allowed the brand to adopt a new persona that talks to many people and starts conversations through engagement. Pablo is used for diverse content through the feed and stands out where ever he is placed.

Voula